I think some folks get it twisted when they can’t remember if they’re trying to broadcast to the masses or communicate one on one. I don’t think you can do both with a single account, and there comes a point when you switch from one mode to the other, no take-backsies.

When someone’s talking to a wide audience they’ve intentionally built, I have zero idea why they’re still taking each interaction seriously. Trolls come out when you are gathering attention to yourself, because they want a piece of yours and your audience’s. If you get mad, well, troll gets fed.

Don’t read the comments, or at least take them no more seriously as the median follower of your big account takes you.